Branding is one of the most important aspects of building a business; however, it’s also one of the trickiest to define. A brand board is an at-a-glance document containing all your brand elements.

Your brand board includes variations of a logo, brand colors, typography, and graphic elements such as textures, patterns, and styled imagery.

A great brand board is one that effectively encapsulates your brand’s unique style and visual identity in a cohesive manner. A person taking a look at your brand board should be able to see, know, and even feel your brand’s personality, style, and values often without the need to read an explanation.